DJ SHADOW

"The Less You Know, the Better” album campaign

(Illustrator/Animator)

Client: DJ Shadow

 

In the summer of 2011, I was approached by recording artist DJ Shadow to work with him on his upcoming album "The Less You Know, the Better." Shadow wanted someone with a wild sense of humor who would be able to create the entire look for the album's campaign. I was in charge of creating images for album covers, press releases, merchandise, animations, and even drawing a mustache and bra on DJ Shadow himself.

 

Below are some samples of the campaign which includes the album covers, a sample of the press release photos, and the animations.

The Less You Know The Better
The Less You Know (Inside)
I Gotta Rokk
I'm Excited
Scale It Back
DJS REMIX
DJS SCALE REMIX CONTEST
DJS Press

© 2008-2020 TONY PAPESH

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