"The Less You Know, the Better” album campaign
Client: DJ Shadow
In the summer of 2011, I was approached by recording artist DJ Shadow to work with him on his upcoming album "The Less You Know, the Better." Shadow wanted someone with a wild sense of humor who would be able to create the entire look for the album's campaign. I was in charge of creating images for album covers, press releases, merchandise, animations, and even drawing a mustache and bra on DJ Shadow himself.
Below are some samples of the campaign which includes the album covers, a sample of the press release photos, and the animations.